Project

AI Training for WOT Member Agencies

AI Training for WOT Member Agencies

I conducted a dedicated series of advanced AI training sessions for member agencies of the Polish Association of Marketing Communication (SAR/WOT).

The primary goal of the workshops was the practical integration of generative AI models into the daily creative, strategic, and production pipelines of leading advertising agencies.

Participants learned not only prompt engineering but primarily how to design multi-stage creative workflows connecting text, imagery, and video into coherent advertising campaigns.

The sessions placed a strong emphasis on real case studies, legal and ethical standards, and optimizing time and production budgets through smart creative automation.

Q&A / FAQ

Szkolenie było dedykowane dla dyrektorów kreatywnych, art directorów, copywriterów oraz managerów produkcji z czołowych polskich agencji reklamowych zrzeszonych w stowarzyszeniu.

Program obejmował generowanie obrazu i wideo, zaawansowane pisanie promptów, automatyzację researchu rynkowego, projektowanie spójnych kampanii oraz prawne aspekty AI.

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